Senior Consultant
Amelia Nasution
Amelia Nasution ( Amelia) is a Pivot senior consultant with over 25 years of marketing and sales experience. She specializes in brand building, campaign management, new product development, market analysis, retail sales, B2B, consumer loyalty, engagement, and corporate communication.
Amelia has navigated through various roles from Sales to Marketing, showcasing her adaptability and versatility. Her extensive background in brand campaigns, market research, traditional and digital communication channels, and managing local and regional roles in multinational companies such as HM Sampoerna, Philip Morris International , The Coca-Cola Company, Garuda Indonesia, Goodyear, BAT, Bluebird, Astari International and J99 Corporation instills confidence in her ability to handle diverse challenges.
Expertise: Brand Strategy, Product Innovation, Campaign Management, Sales, Consumer Loyalty
Industry: FMCG, Transportation, Manufacture
Rachmawati
Rachmawati ( Ceha) Sutarto is a senior consultant at Pivot with more than 20 years of marketing experience. She specializes in brand strategy, positioning, campaign management, new product development, and market analysis.
Ceha has experienced various roles from Sales to Marketing with an extensive background in market research, traditional and digital communication channels, and managing local and regional roles from local to multinational companies such as Mondelez, Coca-Cola, Indofood, BAT, and Universal Robina Corporation
Ceha is currently a marketing director at multinational company
She has experience in various industries, serving brands such as Oreo, Biskuat, Coca-Cola, Pop Mie, Dunhill, and Piattos.
Expertise : Brand Strategy, Product Innovation, Campaign Management
Industry : FMCG
Yessy
Yessy has holistic expertise in Marketing, branding, research, and media, coming from 20+ years of tenure in various top MNCs and FMCG. Yessy brought 15+ years of marketing experience in Unilever, The Coca-Cola Company, Mondelez International, and Lippo as managers and directors (CMO) and has been recognized with successful launches and awards.
She strengthened her expertise with 5+ years as Principal Partner in the most prominent media Agency in the World, Group M – Mindshare, and led the media strategy and pitch for various key clients like Unilever, Gojek, Frisian Flag, FinTech, etc. Hence, she thoroughly understands various channels (offline and digital), e-commerce, and content, leading her clients with multiple campaign awards.
She is an entrepreneur with her own business, an independent consultant for marketing and media strategy, and a certified coach.
Expertise: Brand Strategy, Product Innovation
Industry: FMCG, Media Strategy
Nining
Nining is a senior consultant at Pivot with over 25 years of extensive experience in finance. Her expertise includes leading global and country finance functions for blue-chip multinationals.
Nining has various roles in Finance: Financial Planning, Reporting & Analysis (budgeting & forecasting), Business Partnering, S&OP, Long Term Planning, with Supply Chain knowledge. Balance Sheet and P&L management. Project Management in Finance Transformation. SAP FI-CO, Trade/marketing investment analysis, and pricing strategy to optimize profit. SAP FI-CO, CO-PA. Statutory and Tax Compliance and Shared Cost Accounting, Business Partnering, Statutory Report and Tax Management.Project Management in setting up a new legal entity (carve-out/spin-off), Accounting & Financial Control, Logistics, and Procurement.
Nining is currently the CFO of a multinational company. She worked with big companies such as Unilever, BAT, GSK, Glico and Siemens Healthieners.
Indrijati Rahayoe
Indrijati Rahayoe, fondly known as Indri, is a seasoned professional and Pivot’s senior consultant, bringing over 31 years of rich experience across multinational and local companies. With expertise spanning Supply Chain Management, Human Resources, Service Culture and Company Transformation, Indri has built a stellar reputation for driving impactful change in organizations.
Throughout her diverse career journey, Indri has demonstrated exceptional skill in business turnaround, leveraging workforce optimization and culture transformation to deliver sustainable results. Her ability to align people strategies with business goals has been a cornerstone of her success, enabling companies to achieve peak performance in dynamic and competitive markets.
Indri’s extensive portfolio includes leadership roles at renowned organizations such as Unilever, Bayer, Bluebird and Prudential, where she honed her expertise in creating strategic frameworks that enhance operational efficiency and employee engagement.
As trusted advisor and transformational leader, Indri is passionate about fostering a positive and empower working environment, culture of innovation and service excellence, making her an invaluable asset to organizations navigating change.
Expertise: Service Culture, Company Transformation, Change Management,
Industry: FMCG, Transportation, Manufacture, Finance
Yulia
Yulia is a senior consultant at Pivot, bringing over 20 years of extensive experience in brand strategy, market analysis, new product development, and project management.
Throughout her career, Yulia has held diverse roles spanning graphic design, packaging development, and marketing, serving in both local and regional capacities at leading multinational companies like Unilever, Coca-Cola, Suntory Beverages, and The LEGO Group.
A published author, Yulia is passionate about empowering women and supporting children’s development. During the COVID-19 pandemic, she combined her love for art and entrepreneurship by running a small illustration business.
Key Expertise:
- New product development & innovation
- Brand development & strategy
- Project management
Industries: FMCG & Retail
Astari
Astari is a seasoned marketing professional with over 20 years of experience across diverse industries, including F&B, banking, telecommunications, and FMCG.
She excels in brand building, consumer insights, and strategic partnerships.
Astari has a proven track record of driving growth through innovative marketing campaigns, channel development, and cross-functional leadership. Her career includes significant roles at Johnson & Johnson, Danamon Bank, Indosat, and HM Sampoerna, where she honed her brand strategy, trade marketing, and digital transformation expertise. A growth-minded leader, Astari holds a Master’s in Marketing Management from Prasetiya Mulya Business School and is passionate about transforming conceptual ideas into impactful business solutions.
Key expertise :
- Brand Development
- Consumer Engagement
- Digital Marketing
Industry : FMCG, F&B, Telecommunication, Banking
Marketing
Nahar Azizi
Digital Marketing, Performance Marketing
Nahar Azizi has more than 12 years of experience in multiple industries. Expertise in digital strategy, performance marketing, and data-driven decision-making, consistently delivering exceptional results across diverse industries. Years of expertise vary in the Retail & Education industry, Automotive, Airline, Skincare, Food & Beverages, Insurance, e-commerce, Telecom Provider, Financial Institution, and technology:
Currently working with Matahari Putra Prima Tbk. Past experience includes notable brands side like English First Kids & Teens Indonesia and Blue Bird Group
As an expert in performance marketing, Nahar Azizi has a proven track record of significantly reducing acquisition costs while achieving substantial growth. His expertise in optimizing digital ad performance and utilizing data-driven approaches for maximum efficiency has led to successful boosts in lead generation, app usage, and overall ROI. He also possesses strong skills in digital strategy formulation and execution, aligning marketing efforts with key business goals, and adeptly managing large marketing budgets and allocating resources strategically.
Expertise: Digital Marketing, Performance Marketing
Industry: E-Commerce, Transportation, Telecommunication, Financial institution
Creative
Freya
Creative Designer
Freya is an experienced creative designer with over 20 years of experience in providing services across companies. She specializes in creating graphic design materials, from concept to final artwork, including photography, videography, motion graphics, and digital imaging.
Freya currently works as a creative designer for a transportation company.
She has experience in various industries, serving brands such as Nissan, Ajinomoto, Dexamedica, Bluebird, Hyundai, Bank BRI, XL, Bask Cologne, Semen Gresik, Telkomsel, and others.
Expertise: Graphic and Motion Designer, Video Editor, Photography concept, Digital Imaging
In addition to our core team of experts, we have access to a network of specialists who can be brought in to support our projects as needed.
Senior Consultant
Amelia Nasution
Amelia Nasution ( Amelia) is a Pivot senior consultant with over 25 years of marketing and sales experience. She specializes in brand building, campaign management, new product development, market analysis, retail sales, B2B, consumer loyalty, engagement, and corporate communication.
Amelia has navigated through various roles from Sales to Marketing, showcasing her adaptability and versatility. Her extensive background in brand campaigns, market research, traditional and digital communication channels, and managing local and regional roles in multinational companies such as HM Sampoerna, Philip Morris International , The Coca-Cola Company, Garuda Indonesia, Goodyear, BAT, Bluebird, Astari International and J99 Corporation instills confidence in her ability to handle diverse challenges.
Expertise: Brand Strategy, Product Innovation, Campaign Management, Sales, Consumer Loyalty
Industry: FMCG, Transportation, Manufacture
Rachmawati
Rachmawati ( Ceha) Sutarto is a senior consultant at Pivot with more than 20 years of marketing experience. She specializes in brand strategy, positioning, campaign management, new product development, and market analysis.
Ceha has experienced various roles from Sales to Marketing with an extensive background in market research, traditional and digital communication channels, and managing local and regional roles from local to multinational companies such as Mondelez, Coca-Cola, Indofood, BAT, and Universal Robina Corporation
Ceha is currently a marketing director at multinational company
She has experience in various industries, serving brands such as Oreo, Biskuat, Coca-Cola, Pop Mie, Dunhill, and Piattos.
Expertise : Brand Strategy, Product Innovation, Campaign Management
Industry : FMCG
Yessy
Yessy has holistic expertise in Marketing, branding, research, and media, coming from 20+ years of tenure in various top MNCs and FMCG. Yessy brought 15+ years of marketing experience in Unilever, The Coca-Cola Company, Mondelez International, and Lippo as managers and directors (CMO) and has been recognized with successful launches and awards.
She strengthened her expertise with 5+ years as Principal Partner in the most prominent media Agency in the World, Group M – Mindshare, and led the media strategy and pitch for various key clients like Unilever, Gojek, Frisian Flag, FinTech, etc. Hence, she thoroughly understands various channels (offline and digital), e-commerce, and content, leading her clients with multiple campaign awards.
She is an entrepreneur with her own business, an independent consultant for marketing and media strategy, and a certified coach.
Expertise: Brand Strategy, Product Innovation
Industry: FMCG, Media Strategy
Nining
Nining is a senior consultant at Pivot with over 25 years of extensive experience in finance. Her expertise includes leading global and country finance functions for blue-chip multinationals.
Nining has various roles in Finance: Financial Planning, Reporting & Analysis (budgeting & forecasting), Business Partnering, S&OP, Long Term Planning, with Supply Chain knowledge. Balance Sheet and P&L management. Project Management in Finance Transformation. SAP FI-CO, Trade/marketing investment analysis, and pricing strategy to optimize profit. SAP FI-CO, CO-PA. Statutory and Tax Compliance and Shared Cost Accounting, Business Partnering, Statutory Report and Tax Management.Project Management in setting up a new legal entity (carve-out/spin-off), Accounting & Financial Control, Logistics, and Procurement.
Nining is currently the CFO of a multinational company. She worked with big companies such as Unilever, BAT, GSK, Glico and Siemens Healthieners.
Indrijati Rahayoe
Indrijati Rahayoe, fondly known as Indri, is a seasoned professional and Pivot’s senior consultant, bringing over 31 years of rich experience across multinational and local companies. With expertise spanning Supply Chain Management, Human Resources, Service Culture and Company Transformation, Indri has built a stellar reputation for driving impactful change in organizations.
Throughout her diverse career journey, Indri has demonstrated exceptional skill in business turnaround, leveraging workforce optimization and culture transformation to deliver sustainable results. Her ability to align people strategies with business goals has been a cornerstone of her success, enabling companies to achieve peak performance in dynamic and competitive markets.
Indri’s extensive portfolio includes leadership roles at renowned organizations such as Unilever, Bayer, Bluebird and Prudential, where she honed her expertise in creating strategic frameworks that enhance operational efficiency and employee engagement.
As trusted advisor and transformational leader, Indri is passionate about fostering a positive and empower working environment, culture of innovation and service excellence, making her an invaluable asset to organizations navigating change.
Expertise: Service Culture, Company Transformation, Change Management,
Industry: FMCG, Transportation, Manufacture, Finance
Yulia
Yulia is a senior consultant at Pivot, bringing over 20 years of extensive experience in brand strategy, market analysis, new product development, and project management.
Throughout her career, Yulia has held diverse roles spanning graphic design, packaging development, and marketing, serving in both local and regional capacities at leading multinational companies like Unilever, Coca-Cola, Suntory Beverages, and The LEGO Group.
A published author, Yulia is passionate about empowering women and supporting children’s development. During the COVID-19 pandemic, she combined her love for art and entrepreneurship by running a small illustration business.
Key Expertise:
- New product development & innovation
- Brand development & strategy
- Project management
Industries: FMCG & Retail
Astari
Astari is a seasoned marketing professional with over 20 years of experience across diverse industries, including F&B, banking, telecommunications, and FMCG.
She excels in brand building, consumer insights, and strategic partnerships.
Astari has a proven track record of driving growth through innovative marketing campaigns, channel development, and cross-functional leadership. Her career includes significant roles at Johnson & Johnson, Danamon Bank, Indosat, and HM Sampoerna, where she honed her brand strategy, trade marketing, and digital transformation expertise. A growth-minded leader, Astari holds a Master’s in Marketing Management from Prasetiya Mulya Business School and is passionate about transforming conceptual ideas into impactful business solutions.
Key expertise :
- Brand Development
- Consumer Engagement
- Digital Marketing
Industry : FMCG, F&B, Telecommunication, Banking
Marketing
Nahar Azizi
Digital Marketing, Performance Marketing
Nahar Azizi has more than 12 years of experience in multiple industries. Expertise in digital strategy, performance marketing, and data-driven decision-making, consistently delivering exceptional results across diverse industries. Years of expertise vary in the Retail & Education industry, Automotive, Airline, Skincare, Food & Beverages, Insurance, e-commerce, Telecom Provider, Financial Institution, and technology:
Currently working with Matahari Putra Prima Tbk. Past experience includes notable brands side like English First Kids & Teens Indonesia and Blue Bird Group
As an expert in performance marketing, Nahar Azizi has a proven track record of significantly reducing acquisition costs while achieving substantial growth. His expertise in optimizing digital ad performance and utilizing data-driven approaches for maximum efficiency has led to successful boosts in lead generation, app usage, and overall ROI. He also possesses strong skills in digital strategy formulation and execution, aligning marketing efforts with key business goals, and adeptly managing large marketing budgets and allocating resources strategically.
Expertise: Digital Marketing, Performance Marketing
Industry: E-Commerce, Transportation, Telecommunication, Financial institution
Creative
Freya
Creative Designer
Freya is an experienced creative designer with over 20 years of experience in providing services across companies. She specializes in creating graphic design materials, from concept to final artwork, including photography, videography, motion graphics, and digital imaging.
Freya currently works as a creative designer for a transportation company.
She has experience in various industries, serving brands such as Nissan, Ajinomoto, Dexamedica, Bluebird, Hyundai, Bank BRI, XL, Bask Cologne, Semen Gresik, Telkomsel, and others.
Expertise: Graphic and Motion Designer, Video Editor, Photography concept, Digital Imaging
In addition to our core team of experts, we have access to a network of specialists who can be brought in to support our projects as needed.
